Cao Bang Eco Homestay

Destination Marketing Campaign

I collaborated with Cao Bang Eco Homestay, a hostel in northern Vietnam, to create a promotional campaign highlighting Cao Bang as an alternative to the increasingly popular Ha Giang Loop.

While most travelers visiting Vietnam have heard of Ha Giang, fewer know about the Cao Bang Loop just east of it. The route follows Vietnam’s border with China, passes through traditional villages, and features dramatic mountain landscapes and waterfalls. Cao Bang Eco Homestay makes exploring the region easy with bike rentals, maps, and local recommendations.

I reached out to the homestay after recognizing an opportunity to introduce Cao Bang to travelers looking for something beyond the typical tourist route. Together, we aimed to reach the online travel community, especially travelers drawn to more local, off-the-beaten-path experiences, and showcase Cao Bang as a less crowded alternative with equally incredible scenery.

Filmed and edited by me in September 2025 on an iPhone 15.